Social Loop
Role:
Staff Product Designer
Contribution:
UX, Wireframing, Prototyping, Branding, UI design, Graphic Design, Illustration
From day one at SocialLoop, our mission was to empower participants to generate steady passive income for themselves, or at least earn as much money as they possibly could during short amount of time. Up to this point, we'd already cashed out millions of dollars to Eureka, Survey Pop, and Survey Spin participants.
With the growing popularity of our mobile gaming partnerships (AdJoe, AdGem, RevU, and Epic), we decided to create a platform that would focus solely on mobile games, pay-per-download apps, and quick ad offers. This marked a departure from market research surveys, which often took more time to complete. The focus here was to streamline the path to quick cash with no cash out limit. We called it Cash Arcade.
Fast Track to Gaming Rewards
A Seamless Experience for Quick Earnings
In the fast-paced environment of Social Loop, Cash Arcade emerged swiftly from ideation to launch, seizing an opportunity to benefit the company and significantly impact our user base. The final design underwent initial iterations, a common phase in product development. However, once a title was settled, the vision for the product flowed naturally and quickly, reflecting the agility of our product work at Social Loop.
Unlocking Engagement
Integrating with Leading Platforms
Integration with industry-leading third-party exchange partners, including AdGem, AdJoe, Epic, and RevU, was a crucial step in enhancing the user experience of Cash Arcade. By seamlessly incorporating their offer walls into the platform, we provided users with a diverse range of opportunities to engage with ads, complete offers, and earn rewards. These partnerships not only expanded the content available on Cash Arcade but also significantly boosted user engagement. It was important that the integration had to fit seamlessly into the app's design, creating a cohesive and rewarding experience for our users.
It all begins somewhere
Early design explorations, to be precise.
Most products embark on their journey with a doodle, followed by some UX considerations, and eventually, branding and visual design. Cash Arcade, however, had a very specific objective coupled with a short timeline. Hence, the ability to seamlessly integrate all stages of product design into one agile process was crucial.
Having learned long ago that fast-paced work environments lack the luxury of dwelling on ideas or preliminary UX stages, I adapted to the reality that things can change, shift, or pivot dramatically when transitioning to high-fidelity designs. Sometimes, the most effective approach is to immerse oneself in designing screens with color, typography, button styles, icons, and more. It's about making changes on the go, observing in real-time what works and what doesn't. Start designing with a clear idea of the direction you want the scene to take, akin to how Larry David shoots "Curb Your Enthusiasm."
This particular design exploration occurred during the development of Cash Arcade, initially titled Cash Blast. Splash screen and offer wall exploration.
Inspiration Struck
Retro Arcade
As mentioned before, once the title was solidified, the complete aesthetic of the product swiftly fell into place. Armed with some visual inspiration to elevate the brand, the challenge was now to seamlessly integrate elements into our product. The real test was blending retro arcade vibes with a charming, contemporary mobile app design that also catered to all our business and user requirements.
While internet research might have sufficed, the unique advantage came from our company headquarters being just blocks away from a retro arcade and mini golf in Miami, FL. Seizing the opportunity, we took the time to visit and draw direct inspiration from the vibrant atmosphere. Don’t ask me what my mini golf score was.
