Market Research Reimagined
With multiple platforms and over 5 million active users across the US and abroad, Eureka pioneers a new era of data. Connecting small businesses and huge corporations with invaluable insights from everyday users.
As Product Designer, I played a pivotal role in developing comprehensive product platforms from the ground up, encompassing both mobile and web.
Over the course of 2 fast paced years, Eureka has became one of the biggest survey taking platform available on the App Store and the #1 way to earn money online, having paid out over $8 million to users.
Company
Social Loop
Role:
Senior Product Designer
Team Size:3
1 Front End Dev
1 Back End Dev
1 Product Designer
Contribution:
UX
(Research, Mapping, Wireframing, Prototying, Testing)
Visual Design
(Branding, Logo, Graphics, Illustration, iOS, Android & Web UI)
Development
(Webflow)
Product Portfolio
Not Just Surveys!
Elevating Market Research.
It all began with a simple idea: create a platform where companies could gather market research through surveys, while rewarding users for their valuable insights. In a short span, this idea evolved into a feature-rich platform, becoming the pioneering example of what a market research should be.
Our users were achieving daily record earnings through Eureka's mobile and web platform, proving that market research data extends beyond surveys alone. We weren't just delivering essential research; we were building a growing audience earning daily passive income.
Ready to give our users more ways to earn, we were poised to provide a transformative experience that goes beyond the conventional boundaries of market research.
Trusted By
A Ground-Up Transformation
When I joined Eureka, the app was in its early days. We utilized the existing structure of the app as a foundation for improvement. We eliminated unnecessary elements, modified functionalities that were ineffective, and integrated new features to enhance its performance.
This comprehensive overhaul of the platform prompted us to reassess every design aspect, feature, and user interaction flow. Following a period of iteration and incorporating user feedback, we launched the revamped Eureka Surveys in late 2021.
Below are a few early low-fi concepts for the new Eureka Offer wall.
Survey Offerwall
Transforming the User Experience.
Step into any survey app on the App Store, and you're likely to encounter a cluttered survey wall devoid of organization, filters, or payout optimization.
The market research industry has been around for a long time and has failed to evolve with the times, simply because they haven't had to. Companies pay a premium for generic feedback, leading many platforms to stagnate, neglecting user experience improvements.
Enter Eureka—a mission to mend the broken wheel of market research. Our focus wasn't just on the researcher; we aimed to enhance the participant's experience, a critical and often overlooked aspect that others have since followed.
Simplicity Wins!
Empower participants to earn more and enhance the user experience, and watch as your data quality soars. It's a win-win.
Our Offer Wall breaks the mold, intelligently categorizing surveys, clear pay amounts and essential pre-survey information are prominently displayed. Countless user interviews, rigorous testing, and meticulous information gathering have positioned Eureka at the forefront of reshaping the survey offer wall.
The Daily Poll
Guaranteed Smiles & Earnings!
In the world of Eureka, The Daily Poll is your daily dose of guaranteed earnings wrapped in a lighthearted question that brings a smile to your face. While it might seem like only 1¢, the value of the rewards goes beyond—it's the priceless encouragement that keeps users coming back for more. Because, let's face it, we all could use a little boost in our day!
With the introduction of The Daily Poll and it's placement at the top of the offer wall, we saw a significant increase in survey attempts and survey completes. Not to mention, The Daily Poll seemed to be reason enough to open the app everyday.
Cashout!
One Tap Earnings
We made earning easier than ever. With the increase in active users we were able to drop our cash out threshold from $20 to $5. We wanted our audience to feel the thrill of a Eureka payday always within reach.
With a new $5 dollar threshold, Cashouts became more frequent. Users can instantly cash out using PayPal, direct bank transfer, or choose a brand gift card. It was a straightforward process with a clean interface to match.
Unlocking Boundless Opportunities
Beyond the Basics.
Our commitment to our users went beyond the ordinary—we continually explored new ways to enhance their earning potential. By keeping our users at the forefront of every design decision, we not only discovered their capacity for more features but found that they actively sought them.
In response to these insights, we forged partnerships with like-minded companies that shared our vision of empowering ordinary individuals to earn money. Introducing external avenues opened up a realm of possibilities for our audience, allowing them to explore a richer and more diverse earning experience.
Check Ins
The Fast Lane to Earnings!
The quickest route to boosting your balance. With a swift tap, users can effortlessly bulk up their earnings in less than 3 seconds by engaging with a product ad, earning an easy 6¢.
As if that wasn't easy enough we frequently showcase "Instant Checkins", which would instantly rewarding users with 6¢ without the need to view any ads at all. It's a speedy and rewarding experience which would boost a users balance quickly towards $5.
Gaming
Opportunities With No Limits!
We expanded the horizon of earning with our strategic game partnerships, offering our audience ways to earn beyond our native features and effortlessly capitalizing on activities they may already engage in.
Through platforms such as AdJoe & AdGem, users earn for every download and in certain cases, for every minute spent on specific apps. Now, users can turn their favorite pastime—playing games—into a rewarding venture. Imagine earning money for every minute you spend scrolling social media . The possibilities are endless, and so are the opportunities to earn!
Gaming became so popular infact that we created a platform that focused solely on these partnerships. We called it Cash Arcade
See Cash Arcade
Referrals
Earning While You Sleep!
Earning when completing a task is great, but the allure of passive income is undeniable.
Referrals open the door to a continuous income stream, requiring users to do absolutely nothing. It's the epitome of effortless earning. Because who wouldn't want to earn while they sleep? Referrals boosted out download numbers, DAU and Survey compl
Location Bonus
Personalizing The Experience.
Location sharing unlocked a more personal experience. Many Surveys are region based, allowing us to push top sureys to the top of the offerewall.
Check Ins are also more plentiful. Your corner convenient store may very well be participating in a 6¢ Check In.
Usability Matters
Behind Eureka's success were only three people – two founding engineers and myself as the Product Designer with many hats. The three of us achieved more than most fully staffed teams, a fact highlighted when well-established companies in the industry regularly sought our help and advice. It was equally flattering to see others copy our designs and user experience, a perfect testament to achieving great things with minimal resources.
Within just two short years, we propelled Eureka Surveys to the top of the App Store in its category, accumulating over a million downloads. This success is proof that, with the right branding, meticulous attention to detail, and a touch of gamification, Product Design can be turned into a science. We aimed to prove this with Survey Pop and again, with Survey Spin.
Web
The Untapped Market
Early in our research we learned there was a large segment of our audience who wanted to take sureys from their desktops. Some higher paying surveys could range anywhere from 10-30 minutes and spending that much time on a phone was often painstaking.
We saw this as a way to expand our participant pool and increase our survey counts. Once our mobile platforms were stable we focused on building all three of our survey platforms for Web. The effort was worth it as we noticed an increase in new Sign Ups as well as a steady increase in survey completion and attempts.
Metrics
Below are some of the top KPIs and Metrics that helped drive product decisions and improve company growth over the course of 1 year.
Product decisions were also heavily driven by group and individual user interviews and surveying.
Downloads
30%
Through minimal marketing, social media, app referrals and word of mouth
Daily Active Users
20%
By focusing on user engagement and retention strategies
Retention Rate
25%
By enhancing user experience and providing valuable content and features
Session Length
22%
By continuously adding more features and improving overall engagement
User Acquisition
15%
Increase in organic downloads and advertising channels
Conversion Rate
12%
By focusing on optimizing the user journey, enhancing the app's conversion funnel and closing the experience loop
Survey Completion Rate
32%
By data gathering and personalizing the users experience
Churn Rate
15%
By improving user experience, satisfaction, supporting lower and more frequent payouts
